In logo color combinations, individual colors work together to make brands memorable. Before anybody even takes a closer look at the logo or hears the name of your business, they’ll deduce who you are and what you do all based on your logo’s color palette. Color works at the primal level, signaling specific emotions in the viewer’s brain.
Brands use logo color combinations to express who they are. Even if yours is black and white or a few shades of gray, that’s a color palette.
Every brand needs a color palette for its logo.
